Case Expertsy Branding

ROLE: BRAND SPECIALIST

TYPE OF PROJECT: BRANDING

EMPLOYER: EXPERTSY

INDUSTRY: RECRUITMENT

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EXPERTSY BRAND

"Working with Lucas on our brand design was an exceptional experience [...] Lucas truly understood our vision, resulting in a brand design that exceeded our expectations [...] it played a pivotal role in attracting our new CMO and garnered strong praise from our investors [...]"

Nathan Moran - CEO & Founder at Expertsy

project duration 12 weeks

5 strategy workshops

expert-led recruitment

Context

Expertsy is a brand new startup that is about to change the landscape of the recruitment industry. By building a network of experts, turned freelance recruiters.

Nathan (Founder) wanted to start with a strong sense of brand vision to guide future decisions, and compelling storytelling to bring in investors and talent into key positions.

PROCESS

Working closely with Expertsy’s founder who is also a researcher, meant I had access to incredible insight and customer data.

I led workshops for building narrative, strategy and positioning, defining brand attributes, visual identity, messaging, and UI design concepts.

transform expert professionals into recruiters for expanding innovative tech companies at lower costs

problem

We needed to tell a story of bringing two very different audiences together (businesses and experts), in a way that Expertsy serves as a bridge between them.

solution

We decided to put at the center of the experience, the most important aspect of the business: The Experts.

Expertsy exists to help experts become recruiters, to connect them with businesses all over the world, and help them get recognized in their own industries.

with the help of the brand and pitch deck expertsy were able to bring in new talent (CMO,CTO) and attention from investidors

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